Rotary.blue

Colors

These colors are official Rotary colors, from the 2022 update of the Brand Center.

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Primary

Secondary

Use Rotary Azure most often, and reserve Rotary Sky Blue and Rotary Royal Blue to complement and highlight. Rotary Gold should be used as the “jewel” on a page.

Use secondary colors sparingly to create emphasis or to differentiate within a series.

  • Azure #0067C8
  • Sky Blue #00A2E0
  • Royal Blue #17458F
  • Gold #F7A81B
  • cranberry #D41367
  • turquoise #00ADBB
  • violet #901F93
  • orange #FF7600

Pastels

Pastels and neutrals provide the flexibility that may be needed when you’re working with backgrounds, layouts, and hierarchy of information, without being overbearing.

  • Slate #657F99
  • Mist #9BA4B4
  • lavender #C6BCD0
  • Powder Blue #B9D9EB
  • moss #A7ACA2
  • taupe #D9C89E

Neutrals

Warm neutrals

  • charcoal #54565A
  • pewter #898A8D
  • smoke #B1B1B1
  • silver #D0CFCD
  • storm #7A6E66
  • ash #968B83
  • platinum #BFB7B0
  • cloud #D6D1CA

Areas of focus

  • azure #0067C8
  • cardinal #E02927
  • sky blue #00A2E0
  • violet #901F93
  • orange #FF7600
  • turquoise #00ADBB
  • grass #009739